2024年4月山东自考《英语（二）》试题及答案8

第五部分：填词补文

How do you sell things in a time when the economy is down and people just don't want to 31?Try the 99 cent approach.Steve Jobs,former 32 of Apple Computers,tried it and 33 saved the music industry.He 34astandard price of 99 cents for each song that he wanted to sell on iTunes and built a successful

music download company.

In the 1960s,Dave Gold 35 a store that sold alcoholic drinks in southern California.He sold winein three 36 categories:$0.79,$0.99 and$1.49.when he saw that the 99 cent wine did best,hestarted selling the other two at the same price and sales went up.In 1982,he started 37 99 cent

stores across the US.Today the company is 38 almost 500 million dollars and has 280 shops.Why does a 99 cent price tag(标签)make so much success?Researchers have found out that theprice ending with.99 shows a 39 price for consumers.It looks less and consumers 40 feel that

they can get something back.

A.owned

B.market

C.set

D.worth

E.finally

F.several

G.buy

H.usually

I.boss

J.sell

K.lower

L.price

【参考答案】：31-35GIECA 36-40FJDKH